This is a great way for everybody to get exposed to what we’re doing, keeping everyone up to date, and to scale things faster in terms of getting started with us.

I’m one of the founders of Healthcare Alliance and what we do is the distribution of a revolutionary medical technology that I will be going over tonight. I have been involved with this project for over 14 years, a little bit more than that since it was in its infancy stage. With colleagues, we’ve really steered the company to really set up the distribution in the medicine.

We have distribution set up in the U.S, some in Europe, some in South America. I have some guys who are interested in expanding domestically. If you have some international contacts there are some opportunities there.

Here I’m going to give you an overview of the technology and our business so this has context for the rest of the webinar. This technology on the left here is one of the biggest revolutionary technologies of our time. It’s helping prevent the number 1 cause of preventable disease which is our diet.

This was originally funded independently by the National Institute of Health.

It screens risk factors of diseases so that we can intervene much sooner. Normally, when we intervene in a disease, it’s usually too late and we get more outcomes. The NIH was looking for ways to screen risk factors of macular degeneration, which is a leading cause of blindness. It’s been expanded into cancer and many other applications.

We have the global exclusive rights to this technology. There is no competition. We essentially own the biomarker. It’s similar to a pharmaceutical company, having the exclusivity to test cholesterol and then being able to position their statin wherever they put their tests out.

We are not measuring cholesterol, we’re measuring diet and lifestyle. More specifically, antioxidative stress.

We have the number 1, most effective, and only product (or solution) that has been proven and guaranteed to get results or the patient gets their money back within 60 days of purchase. We have a monopoly with both the tests and the solutions and there is revenue drive for physicians.

This is something that you can bring to your physician that brings cash revenue to their practice that they’re all looking for right now. It also helps empower them to give a path to wellness as well as prevention without having to do anything super technical.

This is a very simple tool and product line to use in their practice.

Essentially they use their device on their patients and they usually score low due to their diet. Then, they recommend our supplements that the patients get on a subscription to that, which generates revenue for the doctor from the test as well as the supplements. You would also generate a commission every time you place a device and there is residual income from all of their product sales as well.

We have seen some distributors that we have trained that have gained close to half a million dollars with a solo provider. That’s about 40-50k per year that has been generated from a solo provider that has effectively integrated this technology.

*NEW SLIDE*

Let’s talk about some of these bullet points here and then validate these bullet points.

The first of these 6 key points is that medicine is broken.

I think we all know this. Nobody likes the healthcare system here in the U.S, specifically in the disease management system. We must make changes to this!

Number 2. Diet – #1 cause of preventable disease. We are doing a terrible job addressing this. When you have problems like this, and when you have solutions to these problems, you can really create some incredible opportunities! These are the two major problems we are solving in health care!

Number 3. There’s a huge demand for nutritional supplements. Half of the entire population is taking some sort of supplement according to the CDC, and nobody knows if they’re working! So, if you are taking a supplement (which I bet at least half of you are since that is the statistic) ask yourself, is the supplement you are taking working? How do you know? I bet you don’t! This is because there has not been a way to measure this. Later, we’ll be talking about this market and how big this business actually is.

Number 4 will be talking about the technology and some of the products,

Number 5. as well as the company behind it (which is a fantastic company, it has about 500 mutual funds in our stocks right now. )

Number 6. We’ll be talking about how the revenue stream works. Some reps start with us part-time, starting at around an extra 20-30,40,50 or even $100k/year on the side. In fact, our top reps have earned over $500,000! Some have even hit the 5-6 million dollar range! We just had some reps in Asia get checks for over $2 million in a single month.

This compensation plan that the manufacturers put together can really go as big as you want it to! It all depends on your appetite, work ethic, and your network.
*NEW SLIDE*
So, part 1! Medicine is broken.
When you talk about the positions, we know that preventive healthcare is terrible. We all know reimbursements are terrible. And we know that the physician lifestyle has become horrible as well.

When you have these 3 problems and you can solve them which is exactly what our business does. These physicians will become motivated to want to talk to you and later become thankful that you are bringing something into their practice that’s really fixing healthcare in America and they’re helping their patients fix their lifestyle as well. All while bringing an impactful revenue stream into their practice!
*NEW SLIDE*

What’s happening here is that more and more people are going into medicare. People are sicker than ever. All of this is happening with less and less money becoming available so physicians are getting squeezed by both ends. They are having a tough time making payroll sometimes and they have no control over what these third-party payers are making them do.

That’s why you see physicians bringing in aesthetics, botox, and all kinds of things because they know that the insurance game is something out of their control and if they really want to thrive, they have to look at what’s going to generate them cash revenue.

Plus, if any of you guys have sold any products that required any insurance reimbursements, you know that the run is going to be good for about a year or 2, maybe 3 before the insurance companies catch on and slash the reimbursements. Then, all of the work you put into your business is gone because the insurance companies changed the rules.

The nice thing about this is that it’s an all-cash business. When we look at physicians, we found this article at Medscape from how physicians are burned out. Actually, January this year we’ve seen a lot of businesses accelerated because we’ve laid such a great foundation for growth and we are reaching a tipping point. I also think that on January first, a lot of physicians started comparing their last year and said “enough is enough. Medicine isn’t getting any better. I can’t rely on insurance companies to fix it. I’ve got to take control of my practice.” They have become much more open, especially since they’ve been looking for other ways to add value to their practice.

Medscape talked about how if people are burned out, physicians get burned out. That just shows you something, happy people don’t make changes. But dissatisfied people are willing and open to making changes and that’s a major trend that’s pushing us forward.
*NEW SLIDE*

In fact, it’s so bad that some physicians have seen some of their colleagues commit suicide, which is a sad thing.

These doctors have gotten to the “end of the rope,” and this is a big problem right now that’s talked about in medicine. Physicians are so depressed. They’ve done so much work for their patients but the business in medicine is so difficult.

What we can do here is help so many of the physicians that you know with this type of program.
*NEW SLIDE*

Let’s talk about point number 2, diets. We know that this is a huge problem but if we can’t measure it, there’s not a whole lot we can do about it.

According to the USDA, no one is getting optimal nutrition.

15 years ago, JAMA said that all adults should take a multivitamin. We already know that 50% of people are doing this.

However, the problem with supplements and supplement companies out there is that it’s a very distrusted industry, there’s a lack of quality control standards, and there’s no way to measure.

These marketing practices have gone out there where these companies market things, whether they are with sales, the way they package their items, the way they tell their story, but if we can’t measure things we don’t have any science to these products. This is why most people get confused.

There are also lots of problems where in New York, the attorney general filed a Cease and Desist letter to 4 of the major retailers in supplements including GNC, Walmart, Target, and Walgreens. The Vitamin Shoppe also had lead contamination.

We know that people are turning to supplements but there are lots of problems in the business model and the way it’s being done.
*NEW SLIDE*
When you start to see charts like this, you know it’s a great business to get in front of. From 2000-2017, the supplement market has more than doubled. It’s growing by 1-2 billion per year and it’s a 37 billion dollar market. It’s projected to be 60 billion just here domestically.

The great thing about this from a business standpoint is that it’s very fragmented. There’s no dominant player that we have to go up against. The biggest problem is that when people go to the pharmacy, they don’t know what to take and they don’t really know if it’s working. What they do is just guess and cross their fingers that it’s working.
*NEW SLIDE*

What we have is that teenagers recommending supplements to patients! I really think that healthcare providers are much better positioned and educated to get involved with this business and make recommendations.
With the power of this device and the products that we have, we now have an easy way to do it. We have the ability to redirect this $37B market into health-related facilities.

*NEW SLIDE*

What we do is that we evaluate, recommend, and then re-evaluate to see how that recommendation is doing. Whether this is with blood pressure or vitamin D.

You see, vitamin D is actually a really hot topic now because people are getting it measured and they’re finding a lot of deficiencies, meaning a lot more people are taking vitamin D supplements because they understand the value.

That’s a blood test. It’s not a revenue generator for the doctor and it takes weeks to get the results back.

However, when you look at the supplement market as a whole, we all know that antioxidants are good but we don’t have a way to measure them. That’s always been where the question mark is. We take these things blindly.

*NEW SLIDE*

So we’ve acquired this technology from the University of Utah, invested over $100 million in commercializing this. This creates a whole new model to disrupt this $37B market.

*NEW SLIDE*

So we look at what testing has done in healthcare, cholesterol testing has generated $20B, I’m not too sure on the Statin drugs since this is a pretty old slide but it’s probably over $30B by now.

We can measure bone density scans to help prescribe calcium supplements.

Blood glucose monitoring is a huge market now, and the next huge market is looking at Antioxidants and antioxidant stress which plays a huge role in inflammation as well.

We now control this test (or biomarker) and we have about 2000 devices out there. Our goal is to scale this eventually 50,000, which is only about 5% market penetration and then we’ll see where we can go from there.

*NEW SLIDE*

So a little bit about this technology, this wasn’t just some gadget that we invented to market supplements. This technology got a Nobel prize-winning award in science in 1930 and the NIH funded the development of this device to screen for macular degeneration.

It was developed at the University of Utah Center of BioMedical Optics and their astronomy department. The reason the astronomy department was involved was that it was actually used in the Hubble telescope to tell us the distance to the composition of stars and galaxies.

If you look at astronomy, it has to be non-invasive and be very precise. What the research thought they could do was apply this to biological tissue.

Originally, they were testing in the eye. We then bought the technology because we could also realize that we can test in the skin and actually get a very easy tissue measurement which is far better than a blood measurement.

The first device that I started with the company was in 2003. We thought it was awesome that we had this portable device. We didn’t have to get people scanned by this device that looks like a weapon of mass destruction.

We had a portable device that could be brought to the people. It took 10 years to get it to where it is now. It’s very user-friendly and it takes time for the medicine to embrace new things. So over the years, not only has this technology advanced to where it’s completely wireless, 30-second test, but our company was awarded the most innovative company in the entire United States along with Apple.

*NEW SLIDE*

We’ve won a lot of other awards with it as well.

So, it’s portable, it’s very cost-effective, and we find that if we only test people, 94% of the people fail the test because their diets are terrible. We have a huge problem that we can fix and it’s a really great opportunity because the product line that we have close to a 100% response rate.

We’re the only company that will guarantee the performance of a supplement or we give them their money back. Once we see their scores improve, they now know that it’s a better product and they don’t go back to taking the junk they were buying at GNC.

*NEW SLIDE*

We have some studies here. This is a 10-year study from Yale University that has recently been published. The cool thing about this is that we don’t have to get into the depths of science because this is our “card” in a way. Most doctors take a 10-year study from Yale at face value but we can always dive much deeper into the science that we need to. However, you don’t have to do this is your sales presentation to your physicians.

This technology was well validated by the scientific community with over 85 peer-reviewed studies that have been published with it to date and it is growing.

*NEW SLIDE*

It’s been published from studies from Stanford, Yale, Texas Tech Medical School has multiple devices. Even Dr. Oz did a whole show about it regarding cancer. Some of the work we’re doing with genetics and aging was featured on the Discovery Channel, they did a whole documentary from some of our research.

We are the first nutraceutical company to be able to sponsor the U.S Olympic team, we are listed in the Physicians Desk Reference, which is pretty unique for a supplement company. Your physicians like to see that. We are certified by the National Safety Foundation, and we are Forbes top 100 Most Trustworthy companies, top-rated by the better business bureau, and Dun & Bradstreet.

It’s a very well funded company on the New York Stock Exchange that are trading in over $70/share. What they’re doing for the first time is that because of what’s happening in medicine and because of the model that we put together and because of the acquisition of this technology, for the first time we now have the ability to go into healthcare. We believe that medicine will be by far the biggest distribution channel.

*NEW SLIDE*

What it does is that it solves this issue where we can now test people and doctors will test every patient that comes in, along with blood pressure and other vital signs because diet is the number one cause of preventable disease and we can now measure it very easily non-invasively. The patient then goes on the product which then gets shipped to them in the mail.

This way, the physician doesn’t have to carry any inventory, bill, or tie up resources, or any nonsense that involves retailing stuff. It’s directly shipped from the manufacturer. The doctor makes money from the test, and then when patients patients order the supplements. There is a customer account number that is linked to the doctor, which is then linked to you. Every box that gets shipped out, you make residual income forever.

This is actually an equity stake, which is a willable and saleable asset. There is a very unique opportunity for providing in healthcare.

*NEW SLIDE 20*
What we’re measuring is these bad guys (or free radicals) and the good guys (antioxidants). The more antioxidants you have, the better. They are related to all kinds of diseases. When you look at the cross section of the cell, I’m not trying to get into the science too much here but

*NEW SLIDE*

What we’re measuring are the nutrients or carotenoids in antioxidants which are actual nutrients that give fruits and vegetables their color.

So when your doctor says to eat more colorful fruits and vegetables, the reason is that you can get these colorful nutrients in the cell. It’s protecting the cell as it’s entering the membrane. This plays a role in almost every disease state in the body so there’s so many applications that you can use this technology.

*NEW SLIDE*

So what we do is that you get a baseline score. Once you get the baseline, in about 2 months you’ll get a 100% response rate and then we can track those patients over time and help them maintain an optimal range of these important antioxidants.

*NEW SLIDE*

We’ve done 30 million scans to date, being the largest nutritional database of its time. We know your smokers, your obese patients, your chronically ill patients will be down here.

The average American isn’t that much better but the people who get on our product will more than double their score. So we’re talking about a huge improvement towards obesity with these products.

*NEW SLIDE*

Some of the diseases that are related to what we are measuring with carotenoids are right here with this study. It’s been published by Harvard’s National Journal of Cancer Research.

It’s showing that high levels of these carotenoids will significantly lower risk of breast cancer. This one study alone is enough reason for every woman to get this test done. I don’t want to get to specific with this study but I just wanted to show you this one study here.

*NEW SLIDE*

In fact, if you do a search on the literature for the role of oxidative stress, antioxidants, or carotenoids. Just a literature search on PubMed on the date of 11/16/2017, you’ll see that the number of studies related to what we are doing are with Altzeimers, Parkinsons Disease, cancer, strokes, pain, thyroids, surgical recovery, joint pain, rheumatoid arthritis, and that’s just a handful of diseases related to these antioxidants.

So, you got a lot of applications in healthcare, not just one target market. You can go to any healthcare provider and offer value to their practice.

*NEW SLIDE*

So, point number 5 is the company behind this.

*NEW SLIDE*

So the company behind this, Pharmanex, was started in 1995 by the former deputy director of medicinal chemistry at Merck. Michael Chang actually discovered and developed the first stattin which came from brand east rice which led to the discovery of Mevicore.

Joe Chang invented a few drugs called Lodine & Rapimune. Carl Djerassi invented the birth control pill.

These scientists were experts in pharma and drug discovery. They understood natural medicine more than anyone because they have researched around 50 thousand plants in their careers.

What they have discovered is that the natural compounds that often and usually work better than the drugs, but the drug companies won’t produce anything natural because they cannot patent it.

They really wanted to bring this data into the market because the natural data was showing that it was better because it was produced right. They looked at the vitamin supplement market and then they were shocked.

Nobody was doing the standards that they were used to seeing in pharma. So, they raised 40 million dollars in VC funding in 1995 to start their own company.

It’s the largest nutraceutical startup ever.

They were applying their pharmaceutical standards and knowledge to develop this product line.

There were originally about 40 thousand different pharmacies, so it’s a retail model. Then, they were looking for a better way of educating consumers because it’s difficult to differentiate in retail because it was a price/packaging method.

Merck actually tried to buy them in 1998 for 130 million but they didn’t want to go back to where they started. There was a skincare company called NuSkin enterprises that was a direct sales company. They were doing about 500 million in sales at the time, which meant that they had a lot of capital.

They were looking to expand their research engine and bought Pharmanex and ran it through a direct sales funnel, or word of mouth.

When that happened, their first month ten-folded the distribution that was being done for those 40 thousand pharmacies.

So this word of mouth advertising was a network marketing type of approach and one of the most misunderstood principles of this model is that when it’s done right, word of mouth advertising is the best form of advertising out there.

That’s why this company was able to grow ten-fold in their first month.

They continued to grow the company in that fashion to about a billion dollars. Recently,

*NEW SLIDE*

They built a new innovation center which is this building here. It was a 150 million dollar investment. ½ of this building is a lab, meaning that it is the most advanced lab in the nutraceutical and skin care space in the world for anti-aging.

This is their main corporate tower and this is their distribution center.

These buildings were all designed by the same architects that built the Apple buildings. They invested over 150 million dollars for these buildings. There are no mortgages on it so it’s a very financially stable company.

They own and operate all of the buildings you see here.

This is a new facility that they built in Asia. It’s a 50 million dollar facility. What happened was that when that acquisition happened, about 5 years later they then came across this scanner technology and thought it would be a great tool to be able to demonstrate that their products work.

They were originally going to go through their sales force, with word of mouth advertising but I came on board with some colleagues and looked at the business fold differently.

We thought that we could start going into healthcare so we thought, “let’s go scan as many people as we possibly can because the more people we’re going to scan, the more opportunities there are to tell people about the amazingness of the product.

Where else would be the best place to do that other than a healthcare provider, a healthcare office, a health club, or a fitness center? All of which get lots of traffic and are interested in their overall health.

In the beginning, we started going to chiropractors, spas and so forth and we had a lot of success in that model. We continued to go into medicine because NuSkin did not have the medical rights to the technology and that wasn’t the direction they were thinking of going in.

14 years ago, medicine didn’t care too much about nutrition. Things have changed a lot since I’ve been doing this model at the company. If you look at any of the functional medical conferences or the anti-aging conferences, that’s where the physicians are going to be at.

They’re happy, they’re enjoying themselves, they’re making money, and that’s where a lot of the movement is.

The flow of money in healthcare right now is going to wellness and anti-aging. We are perfectly positioned for that in our economy.

We had the foresight to see that 14 years ago, and when Pharmanex and NuSkin did their reports to see all the devices that were out there, when we started, the most productive ones were the hands of the people we were placing them in in our healthcare model.

We started to get some interest in medicine back then and we eventually fixed that to where we had the medical rights to the device. That opened the doors for us to place this in medical offices.

The rest of their sales force did not have the context, credibility, reason, or resources to grow this in medicine. So, they gave up on this idea on this program and went to market some of the easier products that the average person could sell.

We then formed a brand called healthcare alliance and figured out all the tools and presentations and strategies to take this medicine and set up a distribution channel for this technology.

We’ve ramped this up to 2000 devices right now, and we are looking to grow this to about 50 thousand ish.

*NEW SLIDE*

So a little bit about the company, it’s been in business for over 30 years, it’s in 54 markets, it has over 1 billion in assets, over 60 million is being invested in R&D anually, 5th most trusted company on forbes, and are publicly traded in the NYC stock exchange.

*NEW SLIDE*

So, the applications of this technology is mostly any type of specialty because we’ve talked about how antioxidants play a role in so many health conditions.

We have a very diverse group of physicians that you can go and talk to.

*NEW SLIDE*

So, what I’m going to do is that if you have any questions about the science or anything I spoke about, feel free to send a message in the chat and I’ll reply to it.

So what I’m going to do now is show you the revenue models. Both the revenue model for the doctors and then the revenue model for you.

*NEW SLIDE*

So the initial investment for the physician to get started in this program is $3400. When they make that investment, you as the rep get paid $1,100 to $1,400 off of the top. $1000 of it you earn within the first 48 hours of the transaction, so you can money quickly with this.

What you can also do is generate some residuals, which I’ll go over some of the averages with you.

What we’ll do is that we’ll talk number one on how these will drive a revenue stream and the number of scans the doctors do.

In this model, we said that they are going to do 10 scans a day. Clinically, they should be testing everybody. In this model, let’s say we are going to charge $20 for the scan. We found that $20 is the sweet spot. It’s a number that brings cash revenue into the office right away to get an ROI, but it is also something that’s very affordable to patients.